About Us
The vision articulated by the Smt. Nirmala Sitharaman, Hon’ble Union Finance Minister and Shri Harsh Malhotra, Hon’ble Minister of State for Corporate Affairs have consistently emphasised the need to strengthen value addition, formalisation and market access in agriculture-led enterprises, so that farmers move beyond primary production into higher-value economic participation. Taking cue from this vision, SIDBI has stepped in as a catalytic enabler—supporting the emergence of producer-owned enterprises that go beyond cultivation to manage processing, branding, and market engagement, enabling farmers to progressively take on higher-value roles across the value chain and participate more directly in enterprise-led growth.
Project SPICE (Samba Chilli Promotion through Innovation, Cluster Development & Enterprise) builds on this transition by operationalising the shift from production to producer-led enterprise participation within the Ramanathapuram chilli cluster through Global Chilli Agro Private Limited (GCAPL), a community owned and community operated special purpose vehicle with active farmer member base of over 3500 comprising of majorly women farmers. It enables farmers not only to grow Samba chilli, but to actively participate in processing, branding, and market-facing activities. At its core is a Common Facility Centre (CFC)— equipped for cleaning, drying, grading, packaging which helps standardise quality, improve shelf life, and meet diverse market requirements ranging from bulk buyers to retail consumers. This shared infrastructure helps preserve quality, reduce losses and enable farmers to access higher-value markets.
Through, the intervention is anchored around a fully functional Common Facility Centre (CFC) with state-of-the-art machinery and equipment’s and supported enterprise systems that bring together value addition, compliance and market integration—ensuring that the produce carries both identity and value.
Project SPICE enables the transition of Samba chilli (bestowed with Geographical Indication Tag in 2025) from a raw commodity into a portfolio of differentiated products, like chilli flakes and powder and both stemmed and unstemmed variants. Anchored under the VALARI brand, this transformation provides a consistent identity to these products, enhancing recognition, trust, and recall in the market—thereby helping the enterprise move from generic trade to branded, value-driven positioning.
The products viz. Valari Samba Chilli Whole Without Stem, Valari Samba Chilli Whole With Stem, Valari Chilli Flakes (bottle), Valari Chilli Flakes (Pack) and Valari Samba Chilli Powder are registered on the ONDC platform and available on the link below: https://www.mystore.in/en/seller/global-chilli-agro-private-limited-6yy2tq5n
